Sustainability

At Brandfuel, we recognise the impact that events can have on the environment and are committed to minimising that impact by embedding sustainable practices into our operations, partnerships, and event delivery.See link to

Brandfuel’s sustainability proposition HERE.

Measuring Impact with TRACE: Our Carbon Tracking Tool

Understanding and managing our carbon footprint is essential to achieving sustainable events. At Brandfuel, we calculate carbon emissions for each event component using TRACE.

TRACE is an advanced carbon-tracking tool designed to measure, manage, and reduce the carbon emissions associated with each of our events. TRACE provides a detailed analysis that empowers us to make data-driven decisions to reduce our environmental impact.

We provide all our clients with detailed sustainability reports that outline their event’s carbon footprint. The reporting allows us to implement targeted reduction strategies, such as optimising transportation routes, sourcing energy-efficient vendors, and prioritising locally sourced, eco-friendly materials. Additionally, at our clients’ discretion, we are able to offset carbon emissions with our partners at Forest Carbon using the data from our reporting. For projects that we undertake more than once, the use of TRACE allows us to benchmark our efforts, making suggestions to clients about where more progress can be made and how.

Championing Change with Our Brand Ambassadors

Our brand ambassadors are committed sustainability advocates who embody our core values and mission. These passionate individuals play a critical role in raising awareness and fostering a culture of sustainability at Brandfuel.

From promoting sustainable practices at events to educating partners and clients on the importance of reducing environmental impact, our ambassadors are dedicated to creating positive change.

Meet Our Sustainability Ambassadors

Annabel Jones

Sustainability is becoming more and more crucial as humanity's impact on the planet becomes increasingly evident. We all know the events industry is a difficult one to make sustainable, with timelines and budgets often getting in the way of our clients choosing the most sustainable option.

Amy Colborne

Environmental and social impact is always something I have been passionate about. We are part of an industry which we are certain can have a highly negative impact on the environment - but this also provides a great opportunity to protect our planet. We are an award-winning creative agency; we are industry leaders in our field and want to parallel this in our messaging, practice, accountability and even teaching when it comes to sustainability. We have the opportunity to create repeat processes that we know are good, solid, sustainable and informed. Overall, I hope to increase awareness in regard to the three pillars of sustainability, which should be fundamental to our work and decision-making.”

Certifications

ISO20121: International Standard for Sustainable Event Management

As part of our commitment to sustainability, Brandfuel is certified under ISO20121, the international standard for sustainable event management. This certification demonstrates our dedication to implementing a structured, responsible approach to all aspects of sustainable event planning and delivery.

ISO20121 allows us to:

Continuously assess and improve the sustainability of our events.
Engage all stakeholders in the sustainability process, from suppliers and partners to clients and attendees.
Ensure that our sustainability practices align with global best practices, providing a high standard of excellence that meets and exceeds industry expectations.

Join us in making a difference - one event at a time.