Sustainability at Brandfuel
Brandfuel aims to be recognised as an industry leader for reducing our environmental and social impact.
Whilst we have had defined sustainability practices in place for some time, we now seek to build on them by creating a robust framework of processes and tools which will be applied across our events. This will become integral to our sustainability policy across all operational activities.
We are moving toward a zero-waste, net zero-emissions event model for all of our events by June 1st, 2022.
In order to achieve this, we have committed to do the following:
- Putting sustainability at the heart of our culture
- Design for minimal impact
- Reuse/repurpose existing assets
- Use recycled material
- New materials only if none of the above are available or suitable and procured carefully again to minimise impact
- Offset what we can’t influence
- ISO 20121 certification by September 2020
Integrity is important
to us and we look
to partner with
like-minded ethical companies.
For over a decade we have established a strong working relationship with Google, a company with high ethical standards and influential sustainability efforts. Adopting a circular economy approach, Google is highly passionate about making smart use of the Earth’s resources; creating products with the planet and people in mind.
Similar to Google, our core focus is on solutions that allow us to refuel and regenerate. One example of this is our Upcycled Stand; a sustainable construction almost entirely made up of recycled and upcycled materials. This modular stand is made out of wooden pallets, crushed up car parts, and metal from an old wartime barn. Since creation, the stand has been reused for four various functions: EGU; Living Planet Symposium; Greentech Festival and COP25. So where’s the sustainable stand now? It’s currently being stored, ready to be used again when required.
At the World Economic Forum (WEF) 2020, many of our clients had strong sustainability initiatives that played into the theme of ‘Stakeholders of a Cohesive and Sustainable World’. Our projects concentrated on sourcing recycled materials, reducing food waste and building designs that can be stored and reused for WEF 2021.
To ensure carbon neutrality we have partnered with Trees For Future; an organisation that plants trees by the number of carbon emissions we use for our flights.
Our next step is to continue to seek the improvement of our Sustainable Event Management System (SEMS). We are currently in the process of working towards gaining the international standard accreditation ISO 20121. All our work on virtual, hybrid and physical events will be undertaken in parallel to this, helping us recognise our environmental responsibilities and improve the sustainability of all our activities. Sustainability is integral, and so is our optimism and ambition to help fuel a better future for our planet.