OK
Google

For the OK Google launch event Brandfuel designed and produced an environment that facilitated direct interaction with Google products in everyday scenarios.

Spaces were created where attendees were made to feel that they were entering a better, easier and smarter world.

Through six unique spaces, some locally-themed, over 200 guests from top business and consumer press were invited on a journey. In small intimate groups they were encouraged to use and interact with the product themselves in order to navigate through the simulated environments. Local actors participated in each scene to add another level of interaction, whilst room dressing reflected regionality even down to the use of local ingredients and memorabilia. Sounds and special effects were added including birdsong, restaurant clatter, transport systems, thunder and rainstorms.

USING GOOGLE TRANSLATE TO HELP NAVIGATE THE SPACE

We aimed to engage the senses in each environment to enhance how the experience was remembered by attendees. The objective was to produce an immersive experience so memorable the press would be inspired to share it with their audiences.

One scenario consisted of a Taiwanese street scene where Google Translate could be used to help guests interact in Mandarin to find what they needed in our market, whereas another involved a professional kitchen scene with a chef actor barking orders at sous chef guests, who had to use Google search ‘image and videos’ to create the perfect dish with real ingredients. We even created a full immersive Eurostar experience, with London and Paris sights whizzing past the windows, whilst demonstrating how live working updates can be made when working together on Google Drive – both on and offline.

The event exceeded all targets and generated over 200 stories in print and online, six million impressions and over 2000 Twitter mentions around the innovative technology and the creativity of the environments.

Play Video

OK
Google

For the OK Google launch event Brandfuel designed and produced an environment that facilitated direct interaction with Google products in everyday scenarios.

Spaces were created where attendees were made to feel that they were entering a better, easier and smarter world.

Through six unique spaces, some locally-themed, over 200 guests from top business and consumer press were invited on a journey. In small intimate groups they were encouraged to use and interact with the product themselves in order to navigate through the simulated environments. Local actors participated in each scene to add another level of interaction, whilst room dressing reflected regionality even down to the use of local ingredients and memorabilia. Sounds and special effects were added including birdsong, restaurant clatter, transport systems, thunder and rainstorms.

We aimed to engage the senses in each environment to enhance how the experience was remembered by attendees. The objective was to produce an immersive experience so memorable the press would be inspired to share it with their audiences.

One scenario consisted of a Taiwanese street scene where Google Translate could be used to help guests interact in Mandarin to find what they needed in our market, whereas another involved a professional kitchen scene with a chef actor barking orders at sous chef guests, who had to use Google search ‘image and videos’ to create the perfect dish with real ingredients. We even created a full immersive Eurostar experience, with London and Paris sights whizzing past the windows, whilst demonstrating how live working updates can be made when working together on Google Drive – both on and offline.

The event exceeded all targets and generated over 200 stories in print and online, six million impressions and over 2000 Twitter mentions around the innovative technology and the creativity of the environments.

Play Video