Google Greentech

World Exhibition Stand Awards

Platinum 2019 – Best Sustainable Stand

Climate change is the most urgent issue affecting our planet right now.

We are living in an increasingly insecure world. With temperatures increasing, water levels rising and resources running low, this poses a great threat to our ecosystems. Sustainability is all about building and delivering strong solutions to preserve our quality of life on this planet. It is becoming more and more obvious that sustainability isn’t just something we should do, it is something that we all must do, both in our personal lives and professionally.

For over 15 years Brandfuel has established partnerships with some of the world’s most revolutionary businesses; creating impactful experiences for their most valuable audiences, at their most seminal moments. The next 15 years are going to be more intriguing. As attitudes alter and climate-conscious consumers become the norm, the industry needs to change. Our clients will be the ones fuelling this change.

CREATION OF A STAND TO BE REUSED TIME AND TIME AGAIN

As an agency responsible for creating experiences at some of the world’s most high profile events, fundamentally, we need to consider how our events can have limited impact, whilst still delivering the best possible guest experience. It’s not an easy task, but we are working to do the best we can, with protecting our planet at the forefront of our minds.

The events industry produces vast amounts of carbon emissions, energy consumption and food/water wastage. We recognize our ongoing responsibility to minimise this.

We aim to be recognised as an industry leader for reducing our environmental and social impact. It’s also important to us to partner with like-minded companies. Integrity is important to us and for over a decade we have established a strong working relationship with Google, a company with high ethical standards and influential sustainability efforts. Adopting a circular economy approach, Google is highly passionate about making smart use of the Earth’s resources; creating products with the planet and people in mind.

Sustainability is a complex process that must be considered at the earliest stage. To build sustainably requires us to build holistically. Our reuse and repurpose approach enables us to develop innovative strategies that allow us to focus on the future.

One example of this is our Upcycled Stand; a sustainable construction almost entirely made up of recycled and upcycled materials. Initially created for EGU 2019 in Vienna, the modular stand was built from wooden pallets, crushed up car parts, and metal from an old wartime barn. Live plants were also emphasised throughout the stand, which we sourced from local greenhouses to be returned or rehomed post-event.

Since EGU 2019, the stand has been repurposed for 3 various functions: Living Planet Symposium; Greentech Festival and COP25. Its advanced design structure allows us to repurpose these materials, whilst being able to customise the stand with specific branding for each event it attends. So where’s the sustainable stand now? It’s currently being stored, ready to be used again when required!

Google Greentech

Climate change is the most urgent issue affecting our planet right now.

We are living in an increasingly insecure world. With temperatures increasing, water levels rising and resources running low, this poses a great threat to our ecosystems. Sustainability is all about building and delivering strong solutions to preserve our quality of life on this planet. It is becoming more and more obvious that sustainability isn’t just something we should do, it is something that we all must do, both in our personal lives and professionally.

For over 15 years Brandfuel has established partnerships with some of the world’s most revolutionary businesses; creating impactful experiences for their most valuable audiences, at their most seminal moments. The next 15 years are going to be more intriguing. As attitudes alter and climate-conscious consumers become the norm, the industry needs to change. Our clients will be the ones fuelling this change.

As an agency responsible for creating experiences at some of the world’s most high profile events, fundamentally, we need to consider how our events can have limited impact, whilst still delivering the best possible guest experience. It’s not an easy task, but we are working to do the best we can, with protecting our planet at the forefront of our minds.

The events industry produces vast amounts of carbon emissions, energy consumption and food/water wastage. We recognize our ongoing responsibility to minimise this.

We aim to be recognised as an industry leader for reducing our environmental and social impact. It’s also important to us to partner with like-minded companies. Integrity is important to us and for over a decade we have established a strong working relationship with Google, a company with high ethical standards and influential sustainability efforts. Adopting a circular economy approach, Google is highly passionate about making smart use of the Earth’s resources; creating products with the planet and people in mind.

Sustainability is a complex process that must be considered at the earliest stage. To build sustainably requires us to build holistically. Our reuse and repurpose approach enables us to develop innovative strategies that allow us to focus on the future.

One example of this is our Upcycled Stand; a sustainable construction almost entirely made up of recycled and upcycled materials. Initially created for EGU 2019 in Vienna, the modular stand was built from wooden pallets, crushed up car parts, and metal from an old wartime barn. Live plants were also emphasised throughout the stand, which we sourced from local greenhouses to be returned or rehomed post-event.

Since EGU 2019, the stand has been repurposed for 3 various functions: Living Planet Symposium; Greentech Festival and COP25. Its advanced design structure allows us to repurpose these materials, whilst being able to customise the stand with specific branding for each event it attends. So where’s the sustainable stand now? It’s currently being stored, ready to be used again when required!