Facebook

Long before “virtual” and “hybrid” became set-pieces in the events world vocabulary, and when all we seemingly thought about was Brexit, Brandfuel transformed Facebook’s canteen in their 10th-floor Brook Street offices into a live studio in 24 hours.

For Facebook’s Buzzfeed Brexit debate – which took place during the run-up to the June 2016 referendum on membership of the European Union – we created a stage set with a three-sided, tiered, audience gallery and two full TV gallery edit suites. Unlike some of the more traditional political debates, the event was aimed squarely at young voters, who had been signing up in their thousands to vote in the referendum.

A FULLY EQUIPPED LIVE STUDIO WAS CREATED

After each speaker in the debate, audience members were asked to press a button saying if they were 'happy' or 'sad', giving a real-time sense of the sentiment in the room.

Involving some of the top political speakers of the moment, from former prime minister David Cameron to Nicola Sturgeon and Nigel Farage, the discussion was lively and attracted more than 2.5 million viewers over the four-hour live broadcast on a Sunday afternoon, with coverage across the major UK press titles.


In another project for Facebook, we transformed their London office canteen into a studio with a tiered gallery for the annual Facebook Football Awards. This event had a studio audience of 200 and reached more than 250,000 people online. We went on to help create similar events for Facebook in Berlin and Madrid.

MORE THAN 250,000 PEOPLE WATCHED THE AWARDS ONLINE

Facebook

Long before “virtual” and “hybrid” became set-pieces in the events world vocabulary, and when all we seemingly thought about was Brexit, Brandfuel transformed Facebook’s canteen in their 10th-floor Brook Street offices into a live studio in 24 hours.

For Facebook’s Buzzfeed Brexit debate – which took place during the run-up to the June 2016 referendum on membership of the European Union – we created a stage set with a three-sided, tiered, audience gallery and two full TV gallery edit suites. Unlike some of the more traditional political debates, the event was aimed squarely at young voters, who had been signing up in their thousands to vote in the referendum.

After each speaker in the debate, audience members were asked to press a button saying if they were 'happy' or 'sad', giving a real-time sense of the sentiment in the room.

Involving some of the top political speakers of the moment, from former prime minister David Cameron to Nicola Sturgeon and Nigel Farage, the discussion was lively and attracted more than 2.5 million viewers over the four-hour live broadcast on a Sunday afternoon, with coverage across the major UK press titles.


In another project for Facebook, we transformed their London office canteen into a studio with a tiered gallery for the annual Facebook Football Awards. This event had a studio audience of 200 and reached more than 250,000 people online. We went on to help create similar events for Facebook in Berlin and Madrid.

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