Aramco
World Economic Forum

For four consecutive years we have worked with Aramco to deliver their Davos presence.

Historically a formal dinner, in 2019 we wanted to ramp it up and deliver a 360 brand experience that immersed specially invited guests in one of Aramco’s mega projects to clearly demonstrate their environmental and sustainability initiatives.

Bespoke facial recognition software ensured seamless and fast registration before guests entered the “Manifa Experience” – a ten minute story of a hugely ambitious mega project.

AN IMMERSIVE EXPLORATION OF THE MANIFA PROJECT

DATA VISUALISATION TO ADD CONTEXT AND DEPTH

By creating eight immersive, tech-rich environments, we plunged guests from space into the depths of the ocean and the oil fields beneath.

This project encompassed the core pillars of the Energy 4.0 event theme – talent, technology, sustainability and community. The experience was designed to position Aramco as a company fit for creating value for the future, whilst addressing some of the world’s most pressing challenges.

This particular project showcased how they prioritised the environment whilst nurturing local talent throughout. The technology that was developed was world class, enabling sustainable extraction of oil from one of the largest fields that lay beneath.

INTERACTIVE DISPLAYS TO ENHANCE USER ENGAGEMENT

Aramco
World Economic Forum

For four consecutive years we have worked with Aramco to deliver their Davos presence.

Historically a formal dinner, in 2019 we wanted to ramp it up and deliver a 360 brand experience that immersed specially invited guests in one of Aramco’s mega projects to clearly demonstrate their environmental and sustainability initiatives.

Bespoke facial recognition software ensured seamless and fast registration before guests entered the “Manifa Experience” – a ten minute story of a hugely ambitious mega project.

By creating eight immersive, tech-rich environments, we plunged guests from space into the depths of the ocean and the oil fields beneath.

This project encompassed the core pillars of the Energy 4.0 event theme – talent, technology, sustainability and community. The experience was designed to position Aramco as a company fit for creating value for the future, whilst addressing some of the world’s most pressing challenges.

This particular project showcased how they prioritised the environment whilst nurturing local talent throughout. The technology that was developed was world class, enabling sustainable extraction of oil from one of the largest fields that lay beneath.