Mobile World Congress
For over 14 years Brandfuel has been the mastermind behind Android’s presence at Mobile World Congress. Each year we go above and beyond to deliver something completely unique and truly unexpected.
In 2019, we introduced the Android Avenue; a pop-up street right in the heart of the corporate conference, showcasing Google and Androids latest tech offerings.
IMMERSIVE ELEMENTS ALLOWED USERS TO ENGAGE VIA ANDROID DEVICES
Built in just 36 hours, and running 216m long, the Android Avenue became a place where attendees could escape the relentless noise and chaos of MWC.
From an immersive art gallery and boutique stores to a well-being pavilion and an arcade, guests were invited to get creative, go shopping, grab a bite to eat and take a moment of welcome respite. All the while, discovering how Android and Google’s innovations empower and help them in their everyday lives.
This semi surreal urban space incorporated core products that are driving the mobile world and beyond, showcasing the helpfulness and simplicity, whilst also communicating the complexity and power of the AI and AR technologies that increasingly underpin them.
Informative and playfully intelligent, The Android Avenue was a meticulous feat of design that delivered a seamless guest journey, allowing users to interact and engage with the best of what Android has to offer.