brandfuel

Introduction: Brandfuel at Davos

Our clients trust us with their most impactful moments

Davos at dusk from above, snow across the town and the lake, mountains behind
Davos: WEF 2026

Introduction: Trusted by

Growing with some of the world’s most influential brands

Google, Android, HP and Pokémon GO

And helping evolve a few other well known names along the way

Formula 1, Ericsson, Zoom and Bloomberg

Introduction: We are Brandfuel

Brandfuel is an award-winning creative experience agency that specialises in events, conferences, exhibitions, brand experiences, identity, and digital services.

Our mission is to solve problems with a relentless focus on creativity, integrity, and client satisfaction, championing our partners’ brands and reputations in the moments that matter.

Our in-house team of 75 Fuellers, along with our trusted network, always delivers.

Case study: The World Economic Forum

Our experience

We have helped brands build their presence in Davos for 18+ years, creating experiences for delegates of the prestigious World Economic Forum.

We use our extensive local knowledge and experience to deliver complex projects for high-level delegates, including designing and building pavilions, hosting exclusive dinners and parties, thought leadership events and immersive installations.

Davos in daylight, snow on the valley and the town below

We transform environments within the logistically challenging Swiss mountains and strict local council rules, and take the heavy lifting off our clients so they can focus on their aims and objectives.

We do this for many clients each year, including Google, BlackRock, Cloudflare, Aramco, Zoom, McKinsey and Bloomberg to name a few.

We have extensive knowledge of who is who in Davos and have built many strong and lasting relationships with local people.

We create and manage events at any scale in their entirety, from strategy through to live production.

That covers end-to-end project management, attendee management, venue sourcing, and creative services spanning concepting, 2D and 3D design, and content ideation.

Specific to WEF

  • Scenic fabrication
  • AV and technical production
  • Furniture, floral and decor
  • F&B including high end hospitality, silver service and guest chef collaborations with venue cheffing teams
  • Staffing and hosting
  • Security and access management
  • Photography and videography
  • Freight and transport management
  • Logistics including client and crew accommodation, executive transportation and management

Introduction: Brandfuel in Davos

A week that takes
all year to build

18+years building brand presence in Davos
75Fuellers in-house, plus our trusted network
2,500+guests at Barry’s Piano Bar in one week
24hto build, run and de-rig Aramco’s CEO reception

Davos: The Promenade

Our partners, side by side on the Promenade

Every January the street fills with houses, pavilions and bars. These are four we built for 2026.

The Promenade, mapped: WEF 2025

Case study: Cloudflare Barry’s Piano Bar

Cloudflare

Barry’s Piano Bar, WEF 2026

A packed, blue-lit room at Barry's Piano Bar with Cloudflare and Zoom signage
Cloudflare, Barry’s Piano Bar: WEF 2026

Cloudflare Barry’s Piano Bar 2026

Cloudflare’s Barry’s Piano Bar returned to the Promenade for its sixth year, maintaining its status as one of WEF’s most sought-after evening destinations. Welcoming over 2,500 guests across the week, the experience continued to provide a relaxed and vibrant setting for high-level attendees to network after official events and dinners.

The exterior of Barry's Piano Bar at night, a queue at the red-lit entrance

A legacy that all began when Brandfuel helped Cloudflare convert a disused restaurant into a chic piano bar for the first time in 2020.

Blue neon script sign reading Barry's Piano Bar
The bar interior with arched mirrors and a neon sign

Since then we have hosted many WEF guests each year, worked with musical acts for VIP parties including Jason Derulo, Zara Larsson and the Chainsmokers, and hosted the VIP Wine Forum, all alongside our nightly piano bar with Davos favourite Barry Colson entertaining guests with 80s hits and classic and contemporary crowd-pleasers.

Crowd with phones raised under pink stage lights

Early work: the Promenade façadeGraphite and red pencil on cartridge paper

Concept sketch

New for 2026, complimentary pizzas were served each evening, a simple but hugely popular addition that further reinforced Barry’s Piano Bar as the place to connect and unwind late into the night.

Bartenders pouring cocktails at an illuminated bar
Cloudflare pavilion and Barry’s: WEF 2025
Lounge seating in red and blue velvet

Case study: Bloomberg House

Bloomberg

Bloomberg House, WEF 2026

Bloomberg House at night, giant letters spelling Bloomberg across the lit shop windows
Bloomberg House: WEF 2026

Bloomberg at WEF 2026

2026 saw Bloomberg return to their House, one of the must-attend event spaces on the Promenade. We again transformed a furniture store, hair salon and clothes store into multi-use space for content delivery, bilateral meetings, private 1-2-1s, cocktail receptions, parties and a café. In 2026 the incredible speaker list saw President Milei of Argentina once again top the billing, with people queueing around the corner to get a view.

Bloomberg House exterior at night with light trails from passing traffic

Continuing the elevated look and feel from 2025, we were able to refurbish and reuse most of the set and build items but update the furniture and props. A standout backdrop to the reception desk based on the topography of Davos created a stunning entrance piece as guests arrived.

Early work: the ground floor, shop by shopBlueprint: the ground floor, shop by shop

Concept sketch
Guests in front of the Davos topography reception backdrop

The House is one of the most impactful brand activations in Davos, both in terms of the number of people through the doors and how many different types of events it can host, giving Bloomberg great flexibility across its audience requirements.

A moderated conversation on stage in front of a curved, backlit slatted wall
Two people in conversation on the stage

Whether it’s a packed room for Anthropic’s CEO or an intimate lunch and dinner, we are able to transform the space to service an ever ambitious agenda.

Bloomberg House build and programme: WEF 2025
A long dinner table with yellow and blue floral centrepieces
A screen showing a Davos lake reflection against purple slats
A roundtable lunch in a meeting room

Case study: Aramco at WEF 2026

Aramco

The CEO’s reception, Alpen Gold, WEF 2026

Illuminated lettering reading Powering a New Era of Growth above a reception counter with blue flowers
Aramco Reception: WEF 2026

Aramco at WEF 2026

Brandfuel have been delivering the CEO’s reception at the Alpen Gold in Davos for 10 years. The event consists of a drinks and canapés reception, with digital installations, entertainment, food and a speech from the CEO.

10years delivering the CEO’s reception
Tall LED screens of digital dancers beside a chandelier of glass spheres

Due to the back to back events at the venue, we only have the venue for 24 hours in total. Within this time we have to complete the full build, include rehearsals, allow catering and all external suppliers to set up, run the event and de-rig.

Early work: the 24-hour run of showMarker storyboard on layout paper

Concept sketch
Twin curved reception counters glowing in a dark hall
Dancers in green feathered costume forming a sculpture on stage

In 2026 we developed the event from exhibition to show, with the culmination being a 26 person Lebanese dance act, The Mayyas. With the 2026 World Cup and Aramco a key headline sponsor, we also hosted the World Cup Trophy and FIFA legend Gerard Piqué.

A guest on stage holding the World Cup trophy
The trophy displayed in a vitrine
Aramco CEO reception: WEF 2025
The CEO speaking at a lectern
The event space before doors, a piano on stage and blue light

Case study: CrowdStrike House

CrowdStrike

CrowdStrike House, WEF 2026

People walking past the red finned CrowdStrike façade on the Promenade
CrowdStrike House: WEF 2026

CrowdStrike at WEF 2026

In 2026, CrowdStrike arrived on the Davos Promenade for the very first time and they asked Brandfuel to help them make some noise. The brief was simple: show up at WEF and make it count, with a façade that would stop people in their tracks.

Before: the traditional Kaffee Klatsch café frontAfter: the CrowdStrike façade with red fins at night
BeforeAfter
Kaffee Klatsch to CrowdStrike House: drag to compare

Working hand-in-hand with CrowdStrike’s design team, we transformed a traditional Swiss café into a bold, modern pavilion that felt unmistakably CrowdStrike.

Early work: the café façade, tracedFineliner and red pencil on trace, over the site photo

Concept sketch

Inside, the pavilion played host to senior executive meetings, packed-out panel sessions, lively receptions and intimate dinners attended by global business leaders including Toto Wolff. Upstairs, two striking meeting rooms offered privacy for high-level discussions. Downstairs, a dedicated content kiosk and flexible hosting areas created space for interviews, conversations and connection.

A panel discussion with CrowdStrike and Mercedes-AMG Petronas branding
A meeting room with high tables and red brand panels

Outside, the façade did more than just look good. An integrated giveaway station served up daily treats including protein balls, warming bone broth and CrowdStrike’s now-iconic red scarves, which quickly became a familiar sight along the Promenade.

The illuminated wordmark and tagline on red fins
Two guests in winter coats outside the façade with giveaways
A private boardroom lit with red light

The experience proved such a success that we’re already working with CrowdStrike on their return to Davos in 2027 in an even bigger venue.

Next: WEF 2027

Planning for Davos 2027 has already begun.

CrowdStrike returns in an even bigger venue, and our partners are already shaping their next week on the Promenade.