March 5, 2013 / Category : Projects

GOOGLE+ TOPSHOP INSTALL

TOPSHOP Photobooth creative journey_670px

In February, we installed a Google+ themed video wall window display and photo booth in Topshop’s flagship store in Oxford Circus, as part of London Fashion Week 2013.

PHOTO BOOTH

For the photo booth our solution was to create a structure that visually communicated something photographic in nature and also clearly promoted the Google+ brand. We took inspiration from the classic retro camera with its prominent flash bulb feature.

In the mix we had to consider technical requirements, Topshop’s premium space usage, Google brand promotion and the end user experience. The technical considerations included precise camera focal lengths, storage of computer kit and a structure that could be flat packed for economic transportation. Retail space in a major retail environment on Oxford street comes at a premium, so the design needed to as compact as possible but also big enough to be practical for the end user and to create brand awareness.

The booth was styled in a contemporary design to reflect the innovative brand values of Google and Topshop’s cutting edge fashion range, with the ‘Be the Model’ creative acting as a call to action, engaging shoppers.

Beyond this event the photo booth has been “future-proof designed” with substantial reuse in mind; the branding & graphic content can be easily updated, the booth can be extended in size, the changing room is detachable and the access to the changing room can be re-configured depending on the site requirements.

WINDOW DISPLAY

The video wall window display followed the design styling of the photo booth in so forming a strong visual connection to support the G+ / Topshop partnership in-store promotion. The screen showed the Topshop Fashion show ‘live’ which took place at the TATE modern, connecting shoppers with the London Fashion Week experience.

We took this project from the initial seeds of an idea into reality, seeing through the creative process from conception to completion.

http://thenextweb.com/uk/2013/02/13/uk-high-street-fashion-outlet-topshop-teams-up-with-google-for-london-fashion-week/

January 30, 2013 / Category : Projects RE: Fuel

January News

We start the New Year with some fresh faces in the office, who bring a wealth of experience and character to our family – and so far we’ve had a jam-packed start to 2013, with plenty of live projects and pitches keeping us busy.

Many of the team valiantly battled the weather and made it to Davos, Switzerland last week for the annual World Economic Forum, where BrandFuel successfully delivered Google’s annual executive dinner for the third year running, along with an evening party for one of our new clients – McKinsey. As well as this we currently have a few other projects underway for Google, one of which is a Google+ window display at the flagship Topshop store on Oxford Street. This will be going live on February 15^th in conjunction with London Fashion Week.

Meanwhile, the design team have been hard at work on branding creation for the launch of Tom Seller’s new London ‘Story Restaurant’, which opens soon (they’ll be hoping to sample some of Tom’s delicious cuisine ahead of the launch no doubt).

We’re very pleased to announce that 2013 also sees us working with a host of exciting new clients, including Twitter, McKinsey and Wildfire among others. More news to follow on the projects we’re involved with.

Here’s to a fantastic year ahead!

December 11, 2012 / Category : Fuel for thought Projects

Hope and Homes for Children

In the spirit of Christmas good will, this year we have made the decision to support Hope and Homes for Children, an international charity working to ensure that all children have the chance to grow up in the love of a family. Using our event experience, creativity, our connections and most valuably our time, we can produce ideas that can help fund activities that enrich the lives of children.

As part of their fundraising efforts the Hope and Homes team set up a stall at Salisbury Christmas market on the 5^th December, with BrandFuel making an appearance to put their persuasiveness skills to the test and help with the sales pitch! Prior to the big day, a few of our Fuellers headed down to Wiltshire to craft some Christmas decorations alongside the Hope and Homes team, all of which proved popular among the Christmas shoppers. In total over £450 was raised, with every penny going to the charity.

Merry Christmas from the BrandFuel team, and we’ll look forward to continuing to support Hope and Homes for Children in the New Year.

November 27, 2012 / Category : RE: Fuel

BrandFuel does Movember

We’re never one to shy away from a challenge, especially when it’s for a good cause, so naturally some members of the team have been participating in Movember this month. Olly (our resident SocialFuel representative), Richard and Stuart have been lovingly grooming their facial fuzz for the past few weeks as part of the month-long campaign to raise awareness and funds for men’s health – specifically prostate cancer and other cancers that affect men.

As you can see they’re lending each other some much-needed moral support, and we’re sure you’ll agree they look extremely handsome and refined (cough cough).

If you’d like to show your support for the cause and make a donation to one our Fuellers follow the links below.

http://uk.movember.com/mospace/5038921

http://mobro.co/richiec07

http://uk.movember.com/mospace/5049957

October 29, 2012 / Category : Awards & Events Fuel for thought

Award Winning Agency

Over the past 18 months, BrandFuel have won an astonishing 13 industry awards- at least one for every Award Ceremony we have entered. Most recently, we’ve taken home 3 awards in the last 3 months, culminating with the Creative Event Agency of the Year win at the Event Awards in October.

For us, winning is about delivering creative experiences as one team in collaboration, with respect for the skills and opinions of others. We have one objective; to deliver an ‘enriching experience,’ winning the hearts and minds of all those associated with it.

To achieve this we must strive to be the best in everything we do. This starts with building strong relationships and enabling creativity to shine, resulting in delivering a seamless execution which exceeds expectations through high quality production, logistics and project management.

Receiving an award is fantastic industry recognition and a great accolade, so 13 awards is certainly an achievement to be proud of, and one which we are thankful to be the recipient of.

Creative Event Agency of the Year 2012

Our work with Android for the 2012 Mobile World Congress, alongside projects for clients such as UEFA and Euro RSCG contributed to our win for Creative Event Agency of the Year at this year’s Event Awards. You can read more on the Android stand below, but it’s not just MWC that BrandFuel have excelled in this year. The opening ceremony for UEFA Europa League Final 2012 was deemed the best spectacle yet, and for the third year in a row we brought together the brightest young minds from 171 countries for One Young World on behalf of Euro RSCG, which was a huge success.

Best Exhibition Stand

For the second year running, BrandFuel picked up Best Exhibition Stand for our work on the Android stand at MWC. We enhanced the visitor experience by creating dedicated check-in areas, modifying the walkway position around the stand, and designing a VIP/press zone where meetings and presentations could take place. The urban graffiti music zone and free Android-shaped ice-cream sandwiches contributed to the overall experience created, showcasing the Ice Cream Sandwich (ICS) platform. We not only increased traffic to the stand by 14,400 on last year’s event, but also garnered 63,200 website mentions for Android, more than their competitors combined.

October 17, 2012 / Category : Awards & Events

Award Wins!

In amongst all the new projects we’ve been working on recently we found some time to make an appearance at the Event Awards, taking home two trophies in the process! The Awards took place on the 5^th of October in London, with BrandFuel winning Best Exhibition Stand for the second year in a row, as well as the big one – Creative Event Agency of the year!

Just a couple of weeks earlier we won Best Global Conference at the C&IT Conference Awards for our work with One Young World, so all three trophies are now being proudly displayed in the office alongside our collection from last year, serving as reminders of a job well done and inspiration for projects to come.

October 2, 2012 / Category : RE: Fuel

BGC Charity Day 2012

On September 11^th BrandFuel delivered the BGC Charity Day for the 8^th year running, marking the 11^th anniversary of 9/11. The event was a huge success, with a host of famous faces taking to the trading room floors to raise money for their associated charities. Before the day had even finished the event had been mentioned in the Metro, and an article on the Daily Mail online soon followed. A particular highlight for us was Lewis Hamilton and Mo Farrah doing the Mobot together!

Fun facts about the day:

- We used a ton and a half of sand, 18 floors up!

- Approx. 12 million pounds was raised in total for 25 UK charities

- Animals that were there: Monkey, lemur, 2 parrots, baby crocodile

- Famous faces other than the above included Sarah Ferguson (the Duchess of York), Princess Beatrice, Joan Collins, Sir Roger Moore, Leona Lewis, Andrew Strauss and Sir Andrew Lloyd Webber to name but a few!

We were delighted with the outcome and once again enjoyed being a part of such an inspiring project. Here’s to next year!

August 28, 2012 / Category : RE: Fuel

Fuellers on the run!

As some of you may know, one of our long standing freelancers and friends was diagnosed with lymphoblastic lymphoma shortly before Christmas 2011. In light of this, BrandFuel will be staging or participating in a number of initiatives for the Anthony Nolan Trust in 2012, and on July 8^th BrandFuellers and friends ran the British 10k, raising a whopping £8245.03 in the process! We’d like to give a big thanks to everyone who took part and donated.

Stay tuned to find out how you can get involved in the next fundraiser!

August 13, 2012 / Category : Projects

#I WAS THERE Westfield Photobooth balls

Westfield Photobooth

BrandFuel took a foray into the consumer World recently, getting involved with our friends at Google+ in a project we’ve been lovingly referring to as ‘Westfield Balls’ in the office…

The task was to create some simple yet effective designs for two rival photo booth balls in Westfield Stratford and Shepherds Bush, supporting their ‘#IWASTHERE’ Twitter campaign. Shoppers were able to have their picture taken in the booths, following which photos were directly uploaded to their Google+ accounts. Our trusty 3D designer Terence rose to the challenge and turned the artwork round to meet the short deadline, and we’re sure you’ll agree the result is slick and eye-catching!

The Westfield photo booth balls even gained coverage in the Evening Standard, with the accompanying visual highlighting the popularity of the project so far. Shoppers have been queuing up to have their moment in the booth, and at BrandFuel we’re glad to have been a part of this experimental experience.

Head down to Westfield to take a closer look.

August 9, 2012 / Category : Awards & Events Fuel for thought Projects RE: Fuel

WELCOME

To our brand new blog. A place to share all things BrandFuel – from the events we’re working on and awards we win to things that make our creative juices flow and everything in-between, you’ll hear it here first!

So what have we been up to over the past few months? Working hard on our new website, for a start. There’s still a few tweaks left to make, but once it’s live you’ll be the first to know! We’ve also had some fantastic projects keeping us busy, all of which you’ll be able to find once the site is up and running.

We’ve been building our reputation since 2005, so if you’d like to know more about BrandFuel pre-2012 you can find our previous blog here.

We hope you’ll follow us on our journey from here on out!

The BrandFuel team